Effective Ideas to Combine Social Media with Digital-Out-Of-Home Advertising

Nowadays, everyone uses social media has make a mark in their lives. Whether it’s for a business or updates, we all use social media. Social Media is also used for online promotions these days. Social Media Campaigns boost business increasingly.

On the other hand, Digital-Out-of-Home is a way of advertising by which you can target a live audience with the help of digital screens.

Some platforms to reach an audience are televisions, digital elevators, billboards and other digital screens.

Before DOOH, we used OOH. It is an Out-Of-Home for advertising. It is a traditional way of advertising with the use of banners, hoardings. In short, people view the ads in public places. DOOH overcomes the challenges of OOH

Social Media and DOOH both are the two ways of the era that will help in advertising efficiently. Think of the idea combining these two ways and imagine the outcome.

Social platforms are addictive when we start using them DOOH is the centre of attraction in public places or televisions. These two impact good on the audience.

Combining These Two Tools:

When we combine these two tools, it will become a perfect match. The Combination of online and offline marketing increase the marketing practices.

There are many platforms where we can use traditional marketing or DOOH to display the content on digital screens.

On social media platforms, we share various types of content daily. After combining these tools using content marketing, we can double the effect of marketing. Share the social media content on digital displays.

It’s high time to upgrade DOOH using content posted on Social platforms. When you share content solely on social media, it reaches people who use social media. When we share the same content on a digital display, it interacts with the real-life audience.

We know in Digital Marketing there are three terms SEO, SMO, PPC. SEO is an effective and organic way to promote business online.

It is time-consuming and takes months to create genuine backlinks to build an online presence. But it is very challenging to compete with a famous brand’s SERP ranking. Just like PPC, DOOH is an outdoor marketing way to build a business reputation.

Like PPC, with the help of Google ads, we get leads. Same in the case, we get brand awareness faster when we display the content on digital screens.

Some Examples of Integrating Social Media with DOOH:

As we all know to get more engagement on social media, we use similar hashtags. Display the hashtags with ads on Billboards will be the integration between social media and DOOH. Some examples are:

• #beautyunaltered of CV’s beauty on New York cities time square got over 3.6 billion impressions.
• GMC uses Facial Recognization technology for Acadia SUV to attract people and get engagement by doing so.
• In the pandemic of Covid-19 US, the Ad Council launched the campaign using hashtag #outthereforus. This way, people show gratitude to the front lines and start a conversation by sending messages.
• Who never heard the name of Coca Cola. Coca Cola runs a campaign with hashtags #cokemyname. For this, they use the platform Twitter. It is used hundred times and creates history.

We can say the use of modern technology, creative ads, popular hashtags helps in more engagement.

We all heard the name KFC. Who doesn’t? No one, right. They offer free Snapchat filters to observers. They offer Snapchat filters with the location.

But why do they use this way? As every youngster is addicted to Snapchat filters selfies. This way, KFC tricks to attract youngsters to connect with them.

As an advertiser, we have to keep experimenting with creative content, social media trends/platforms. Read the mind of the user.

Research the age, gender according to your product and target them. What is the most interacting platform, what is their liking, what are the new technologies?

Keeping the Records of Integrating Campaigns:

The major drawback is we were unable to track the results of Out-of-Home (OOH). But nowadays, we can keep records of social media and PPC ad campaigns.

How many engagements or sales we have, location of the user and other demographics as well. Now you will think, how can we track the record of integrating campaigns. There are many ways for this as well.

• Add promotional code to your ad. Whenever some user enters that code, you can track the direct sales record of the DOOH campaign.
• Add the URL to the DOOH advert and track how many visitors visit the particular landing page.

Show your Creativity:

• To get more user engagement, use unique hashtags in your campaign.
• Use creative content, new technology, trendy topics.
• Attract users by giving them rewards, free participation.
• Use content that inspires people to have the conversation.

These were some tips that will surely help. With the help of Social Media, brands easily reach the audience.

But after the integration of Social Media with DOOH, advertisers make a mark by their campaigns. These were some ideas to combine Social Media with Digital-Out-Of-Home.