How to Find High Performing Long Tail Keywords for SEO

It is difficult to rank in the general keywords. You have to do something different from others to drive traffic to your website and enhance your business.

For that, you have to go with the long-tail keywords. Mostly for the new businesses it is very difficult to rank for the high competitive keywords.

The long-tail keywords are very specific. They have lower search volume and a lot less competition. Long-tail keywords help you to increase visitors to your site.

In this article, I will discuss what are the long-tail keywords, why they are important, and how you can find high-performing keywords.     

What Are Long-Tail Keywords?

These are the search terms made up of a combination of a minimum of three words or phrases.

There is no hard and fast rule which describes the length of any long-tail keywords. It means that long-tail keywords have lots of words combination. 

The long-tail keywords have low search volume, and it is also a less competitive search term in comparison to the short tail keywords.

Users use long-tail keywords to search for their niche in a more descriptive way, by which they can easily get the accurate result and desirable information what they basically want. 

Why Long-Tail Keywords are the Future of SEO?

You do all the efforts to increase your ranking. Like keyword research, On-Page SEO, Off-page SEO, use social media to improve your SEO, and so on. Long-tail keywords are very important. Here are the main reasons:

Long-Tail Keywords Can Easily Rank 

The First and most important factor about long-tail keywords is that long-tail keywords are easier to rank. There is numerous competition for general keywords.

On the other hand, the long-tail keywords have less competition; because of this less competition, it is very easy to get the rank.

For example, it is difficult to rank for the search term “Shoes”. But for the search term “Running shoes for women” is much easier to rank.

High Conversion Rate

How we can say that long-tail keywords have a high conversion rate???

Because, long-tail keywords do not just have word combinations, but they are also very specific to the topic.

If someone searches for “Laptop” then it means they might want to know what is a laptop, why is it important, how does it work or they might be even looking to buy a market.

But if they search for “Laptop The Latest model in the market” then there are possibilities they want to purchase a laptop.

There are high chances to get traffic from the long-tail keywords.

For better results you must consider doing keyword performance analysis regularly.

Cheaper Advertising

If you want to advertise through Google Ads, then long-tail keywords are great for this. As we all know that the general keywords are having high-cost per click. 

So, in place of general keywords, if you use those keywords which have low search volume and less competition; then it will be more beneficial, targeted, and cheaper. 

Effective Ways to Find High Performing Long-Tail Keywords

Use the following effective ways to find high performing long-tail keywords-

1. Utilize The Google Autocomplete

Definitely, you have noticed that whenever you search anything in Google,

Google starts to give us suggestions, related to that search term. Read and analyze those long-tail keywords. 

Those long-tail keywords help you to understand that what people generally search related to that word, what is their niche. 

2. Google “People Also Ask”

Another more reliable way to find high-performing long-tail keywords is Google’s “People also ask”. When you search anything on Google, then you will be also able to see that people also ask on the search engine results page.

People also ask shows the question related to that search term. When you click on that question that will expand, and then you can also see the answer to that particular question. 

 That’s how you can also search the high-performing long-tail keywords.

3.Google “Searches Related To”

Google “Search Related to“ is a very useful way to find the long-tail keywords.

You just have to type a keyword in Google, and then simply scroll down to the bottom of that particular page. You will be able to see the related search terms of that keyword. 

4. Think Like A User

If you really want to enhance your business then you have to think like a user.

You have to do more deep research, more analysis that if a user wants to buy that particular product, then what will he or she searches on Google.

How that particular product can help them, why it is beneficial to them and what would be their objective to buy that particular product, and all this kind of stuff.

When you will follow this kind of thought process, then you will definitely get the long-tail keywords, you just have to think deeply. 

5. Quora

Quora is a great platform to find high-performing long-tail keywords. In Quora users ask questions whatever they want to know or have any confusion related to any niche.

You can utilize Quora for finding the long-tail keywords. Let me tell you how.

In Quora, you have to simply search anything in the search box, and then Quora itself shows the questions related to that term, like what people generally search regarding that term.

While reading those questions you will generally get an idea of what people want to know.

Thats how you will get the long-tail keywords from Quora. It is free and easy to use.

6. Answer the Public Tool

Answer The Public Tool is a very useful keyword research tool. Using this tool you can easily find high-performing long-tail keywords.

In this tool, when you will search anything using your specific keyword then you will get the following-

• Question: It shows the question related to that search terms
• Prepositions: It shows the long-tail keywords according to the prepositions, which are best fit for that search term.
• Comparisons: It shows the possible comparison of that particular search term to the other related terms
• Alphabetical: It shows the alphabetically sorted data according to that particular search term.
• Related: It shows the related terms.

Using this keyword research tool, you will get the long-tail keywords, and you can also download the data in a CSV file.

7. Google Trends

Google Trends is an amazing and powerful tool for keyword research. In this tool, you have to enter the keyword in which you want to rank.

Then Google Trends will display you “interest over time”. This data is based on the search volume. You can also filter that data according to country, time like past 30 days, past 5 years, category, and so on.

You can also see the “Related Topics” and “Related Queries” of the particular keywords. 

Furthermore, you can also compare the data between the two or more keywords. 

Conclusion

Long-tail keywords are effectively present your content to your audience, and also they are easy to rank. Using long-tail keywords you can build engagement and generate leads. Follow the above ways to find high-performing long-tail keywords for your site.

Also read: Rank long tail keywords with GSC