Best SEO Tips to Improve Organic Rankings and Online Presence
SEO is a fast-paced game where using the right tactics and being up to date is the only key to survival.
Most of the small businesses spend a lot of time learning the most useful and applicable SEO techniques for making their website rank higher in the search engine, but even after so much effort and hard work, sometimes the rug just gets pulled out from underneath your feet.
SEO is a long term strategy and this is where most of the businesses fail. Many firms use a short term strategy for SEO and they expect it to work like a magic wand for their firm.
Well, you first need to build a long term strategy for SEO and then use a continuous approach for getting palpable results.
Even inconsistency in your SEO strategy hampers the outcomes and you are left with nothing in your hand.
Just sit with the SEO team, think about long term goals, continuous planning, and work on it with all that you have got in order to improve your digital presence.
Giant search engines like Google keep updating the SEO algorithm in order to give the most relevant and useful search results for users.
Earlier, making your website rank higher was all about posting content, stuffing your website with keywords and it was very easy for any company to make their website appear in the top pages.
But with the advancement of time, SEO became quite a competitive platform and now you need to be very precise in order to implement a successful SEO strategy and you also need to put a lot of effort.
SEO Tips to Improve Organic Rankings
As we have discussed in the opening part of this blog, the SEO algorithm keeps on changing and therefore, we are going to discuss a few most up to date SEO strategy which will make your 2021 a good year from your SEO strategy point of view.
Always Prefer Quality over Quantity
There is no denial of the fact that your content will be given less preference in comparison to larger content on the same topic.
You can easily see that the most preferred content on the search result counts for an average of 1,800 words.
But if you are thinking that your 700-word content will not get attention and you will be neglected in the search result then you are going on the wrong path of making strategies.
By writing completely unique, engaging, readable and informative content, you can easily beat the large content.
So rather than being repetitive in order to extend your word count, focus on the quality of the content and make it more unique and engaging.
Just keeping the word count in mind is not going to give you results since you have to keep a balance between the word count and the quality of your content.
You must sit down with your content team, discuss what needs to be done and then follow the rules as per the latest SEO guidelines.
This is the only way you can make sure that your content is being utilized on the digital platform in the best possible way.
You can go through some of the latest blogs on SEO regarding content size and then learn how to use the content as per SEO guidelines.
Don’t Skip On Page Optimization
On-page optimization was a prominent SEO strategy and it still holds the same value. If you will adopt an excellent on-page optimization strategy and then you will soon witness improvements in your website ranking.
Mentioning a keyword 2–4 times in content is enough. Never stuff your website or any other content with many keywords as it is not entertained by the Google SEO algorithm and you might witness a downfall if you do so.
It doesn’t matter how much effort you are putting into your SEO strategy or how well designed your SEO strategy is, if you are not going to optimize your page according to the latest SEO rules then you are never going to get palpable results from your efforts.
But in addition to optimizing your page for SEO, you should keep some of the most common page optimization mistakes in your mind otherwise, rather than doing good, you will make the situation worst.
Optimize Your Image As Well
One of the most overlooked SEO strategies which is very important is image optimization. But you don’t need to put much effort into optimizing the image as just changing the filename and ALT tag will serve your purpose.
Changing the image’s name is not a difficult task, but the procedure of changing the ALT tag depends on the platform you are using.
Many companies think that SEO is all about written content only but that’s not true. Every part of your digital presence plays a crucial role in SEO and this is why focusing on images should always be on your list of priorities.
By learning how to use images well, you can add up to your effort without spending much time in SEO.
SEO optimized images can improve your ranking by many folds but first, you have to learn how to use images as an added advantage to your SEO strategy.
If you are not able to deal with images and all other aspects of SEO on your own then you can also go for outsourcing SEO since there are many SEO firms out there.
All these firms can act as an extended part of your firm and you get access to SEO skills without actually hiring SEO experts.
Know The Rankbrain
Google Rankbrain is simply a machine learning algorithm that has established itself as a prominent factor in SEO ranking.
This machine learning algorithm will keep on evolving and becoming smarter while focusing on the satisfaction of the users.
In Conclusion
SEO is not only about using the tips and tricks and then implementing them in your overall strategy but it is about how you plan things accordingly and how you use it as a long-term strategy.
If you have been working on your SEO techniques and not getting expected results then you need to make small changes in how you deal with things and then see what needs to be done next.
But one of the main things you should focus on is continuity. It doesn’t matter whether it is something as small as adding keywords to your blogs every week or something as big as doing keyword research, you need to be continuous with what you do with your SEO.
Build an ideal SEO team, hire some of the best SEO experts out there and let your business shine on the digital platform without any hassle. This is the only way you can survive the competitive environment of SEO without spending a fortune.
The above-mentioned SEO strategies are the most up-to-date strategies that can be implemented in 2021 and beyond. Make this year a useful one by implementing updated SEO statistics.
