9 Simple Ways to Use TikTok as a Marketing Tool and Boost Your Brand

TikTok has quickly become one of the most popular social media platforms in the world. Today, it has around 689 million monthly active users and is growing every day due to its simplicity and ease of use.

Brands like Chipotle, NBA, and HP are also using TikTok as a marketing tool. Hence, it’s no secret that TikTok can be an incredibly powerful way to increase engagement with your target customers, create viral content, and build your overall reach.

How to Use TikTok as a Marketing Tool?

Here are 9 ways you, too, can use TikTok for marketing.

1. Shoot Behind-the-Scenes Videos

TikTok can be a great alternative to Instagram for behind-the-scenes content. For instance, hotel chains can post TikTok videos of their employees working and engaging with guests as they go through the hotel’s day.

This type of video is more personal than an average TikTok post that just offers viewers insight into what it would be like to stay at these hotels. 

TikTok can be a great way to show your followers what goes on behind the scenes, and they’ll love seeing their favorite brands in such an intimate context.

2. Create Tutorial Videos

TikTok can be a great way to get customers interested in your products. For example, let’s say you’re an online retailer that sells beauty items like makeup and nail polish.

You could do TikTok tutorials about how to make the perfect smokey eye with your favorite product or step-by-step instructions on how to apply false eyelashes, for instance. 

TikTok tutorials are a great way to show people how you use your products and get them excited about purchasing your product for themselves.

Additionally, TikTok tutorials are a great way to teach people how to do something they might not have known before. The platform is perfect for teaching others new skills and knowledge, so you can use the platform as an engaging tool in your marketing strategy.

3. Participate in TikTok Story Takeovers

Story takeovers are a great way to get people interested in what you’re doing on TikTok and interact with your brand on the platform.

For instance, you can have popular influencers in your niche take over your brand’s TikTok popular feed for a day. Story takeovers are a great way to make your brand stand out in the TikTok world, gain followers, and have people interact with you on the platform.

4. Promote Video Testimonials

Video testimonials are an excellent form of social proof that TikTok users will love.

For instance, restaurants can do TikTok video testimonials with some of their guests to show how much they enjoyed the meals and what a great experience it was.

TikTok video testimonials are perfect for promoting your company’s services in an authentic way that TikTok users can connect with. TikTok users are always looking for authentic content, so this is a great way to provide that while also showing them what your brand has to offer.

5. Collaborate With Influencers

Influencer marketing is a great way to leverage TikTok for marketing. TikTok influencers are a great way to expand your TikTok following and grow brand awareness, so it’s worth reaching out and talking with them about collaborating on content.

For instance, footwear brands can collaborate with influencers for their newest line of sneakers by sending them product samples in return for posting photos from a shoe launch event on TikTok. 

It’s a great way to reach TikTok users who are interested in these products and get them excited about purchasing the newest line of sneakers.

6. Participate in a Hashtag Challenge

Hashtag challenges are a great way to get TikTok users involved in your brand. These challenges often involve TikTok users creating TikTok videos that answer a specific question or follow the instructions of a certain hashtag.

They’re a fun way to get TikTok users engaged and excited about your brand, even if they weren’t before. 

For instance, you can host a hashtag challenge for TikTokters to create TikTokes videos of themselves singing the song “Happy” by Pharrell Williams with two other friends in 15 seconds or less using one prop.

7. Repurpose Your Existing Content

If you’re struggling to create fresh content, you can repurpose other content. Have a look at your content marketing strategy; are you creating emails, blog posts, or other kinds of content? If you are, you can easily repurpose these pieces of content for TikTok. 

For instance, a company selling high-end watches could repurpose their blog post about the history of watches and turn it into a TikTok video to teach TikTok users interested in buying a watch what they should be looking for while shopping for one.

8. Create Teasers

TikTok is a great way to tease it with TikTok videos if you’re launching a new product.

For instance, if you’re launching an album or single on TikTok and want TikTok users to know about it, create teasers that will get people excited for the release of your content. 

Tease what’s coming up ahead of time by creating short TikTok videos that TikTok users will enjoy and want to follow.

Teasers are a great way to get people excited about what’s coming up ahead of time, so be sure not to forget this opportunity when it comes to your marketing strategy on TikTok.

Read: Online lead generation methods

9. Promote Giveaways

If you’re looking to get TikTok users excited about your brand and increase engagement, giveaways are a great way to do that.

For instance, some companies have launched TikTok giveaways to give away exclusive prizes to people who post their videos under these hashtags.

TikTok giveaways are an excellent way of getting TikTok followers excited about your brand and increasing engagement. TikTok followers love exclusive prizes, so it’s worth trying to create a giveaway for them and see if this strategy works for you.

It’s time to use TikTok!

TikTok is an excellent way to reach your customers and make them feel like they’re walking through the door of your store. 

These tips can help you increase engagement on TikTok by tapping into how people think, using neuroscience principles in digital marketing strategy, or collaborating with influencers who already have a strong following.

The possibilities are endless when it comes to this platform for reaching potential customers while also standing out from the crowd. If you’re struggling to find success on TikTok, these strategies may be able to help!