The Most Crucial Online Lead Generation Methods for the Startup Business

Creating an ongoing lead generation strategy is a must for diverse businesses, be it a startup, medium, or established. However, most startups are afraid of spending huge amounts of money on the marketing of their business.

For them, the website design and functionality are the two significant factors. But, they often forget that if their website is not successful in driving visitors’ interest in services and products, it’s of no use.

Thus, the success of the business seems difficult. So the best way is to focus on lead generation methods.

Lead generation is incredibly important for the business that wants to grow exponentially at a much wider scale.

Lead generation means increasing brand awareness so that people will come to know about your services or products.

Overview:

This article will walk you through the most important online lead generation methods that will help the startup business. Let’s first understand the meaning of lead generation.

A lead is the person who has shown some interest in your business’s services or products by performing some actions like giving his contact details, email, signing up for the newsletter etc.

We can say that these potential customers are in your business sales funnel. From here, you have a higher chance of converting your potential customers into customers.

Interesting Instance:

Suppose you have a full-time digital marketing company, and one of your clients walks to you for digital marketing services for his cosmetic brand.

Then, the professional marketers will market your brand by implementing creative strategies like sending email, newsletter etc. 

When the customer gives their contact information to contact you, they are interested in your services and are in your sales funnel. So in this way, you can increase your leads into the sales funnel.

Top Lead Generation Techniques: 

First of all, you need to understand that every startup business is different from the rest of the business. It means some of the techniques will work better for some organizations and some for others. 

Always try and test the techniques to figure out the best suitable strategies to meet your business goals. Here, we break down the top lead generation strategies into several parts. So let’s get started with it.

1. Focus on Creating a Lead Generation Website: 

When the website is more concentrated only on providing the information, then it’s the main cause for failure in generating the leads.

It simply means that sometimes the website is just like the showpiece for the visitors because they cannot find the relevant services they are looking for.

So, to avoid this type of problem, you must be clear in your services so that the customers will know what you are offering or whether you solve their problems?

On the contrary, lead generation websites are more like giving a feeling of satisfaction to the customers with various factors like CTA ( call to action), Landing Pages, forms, etc.

These factors will help you attract the visitors and then finally be successful in converting them into customers.

2. Emphasis on Publishing Blog:

Do you know, publishing a blog on the website can increase the probability of attracting traffic to your website? But the question arises how? 

When you publish the new blog on the website, visitors will search on your website according to their interest or requirement.

This ultimately helps in solving the user’s problems and then finally providing them with subsequent solutions.

But do you even know the procedure behind how the search engine will know about your newly published blog each time?

Here is the quick knowledge capsule for you all, especially those who are not familiar with this.

How does it Work?

Whenever you publish the blog, a new URL is created and then added to your website.

Then, a search engine crawler takes the next step. It crawls the website and looks for new updates or pages on the website.

When it finds the new pages, it indexes the pages, and whenever the user makes a search query related to the new blog content, the blog post will appear in the search result.

As per the study, content plays an important role in measuring the success of the business.

That’s why 15% of marketers measure the success of their content program by how many leads they generate.

3. Put More Effort in a Broadcasting Advertisement:

You all must have used the podcast for catching up with your favorites streaming, be it a story streaming, a series etc.

so as a startup business owner, you can also leverage the benefits from this method.

Furthermore, podcasts are quite popular among users, which means you have a high probability of converting potential customers into your leads. 

People pick the podcast according to their liking so that you can target the audience with their interest.

In this way, this working strategy is much more beneficial as compared to the traditional radio set.

Other than this, you can concentrate on targeting the customers with your interactive video ads. According to the study, 83% of video marketers say video has helped them to generate leads. 

So, you can try to create video ads with the help of professionals so that the audience will get to know about your services. Like you can tell the criteria to contact them, how to use their products or services? 

Do you know one interesting thing about the human brain is that when you keep repeating the same things with creativity, then the brain will remember it for a longer duration and who knows when one needs your services?

4. Discounts and Coupons to Attract Customers:

The tried and tested formula for any startup business is to give discounts and coupons to customers on purchasing from you.

But, the problem arises when your business is not capable enough to grab the eyeballs towards itself. So, in this scenario, you might have to think out of the box. 

For this, you can contact the websites that are dedicated to giving discounts and deals. So, these websites are all about reaching new customers.

So, they can do the legwork for you in finding the most eyeballs for your website.

It is the best possible way for lead generation for the startup business, which helps them spread their name as a brand.

5. Invest Time in SEO:

SEO stands for search engine optimization. By using this technique, your website will rank on the top results of the search engine.

However, there is an interesting fact related to search queries that only 10% of search users go beyond the first page of the search engine.

So no matter how well the website is designed, if it’s not able to garner potential leads’ eyeballs, you lack behind your competitors.

Due to this reason, SEO continues to be the best method for lead generation and increasing organic traffic.

But do you know why organic traffic is important and whom you can hire? You can hire Professional Search Engine Optimization Services for your websites.

Google gets over 100 billion per month, and SEO drives 1000% more traffic to websites.

6. Try Hands-on ebooks:

Content marketing is the best way for lead generation, especially when the audience sees you as a trustworthy resource of information.

But, sometimes, the users don’t have much time to read about anything related to services, so ebooks play a vital role in it. 

In today’s busy world, ebooks are the best way to demonstrate your services or products as a startup business.

You can pick your customer’s interest or needs and then launch the ebooks for them for free on your website.

But before the user downloads them for free, you can tell the customer to fill out the form with their valid contact information.

So, this way, the customer is in your sales funnel now, and you can nurture them with useful information so that the lead converts into a customer.

7. Email Marketing:

Email marketing is the oldest method for targeting customers, but if it is used in smarter ways, it can be used as the best lead generation strategy and offers an overwhelming return on investment. 

From a study of 1000 small business owners, email marketing was ranked as the second most effective medium for building brand awareness.

Some businesses use this strategy only to target the old generation, but they don’t know that it is a great way to develop and nurture new leads. And one of the most favorite tools is Mailchimp when it comes to email marketing.

For this, you have to follow some simple guidelines, which are listed below:

• Always put efforts into writing catchy subject lines to increase the probability of opening the email.
• Always try to allure the user by offering them coupons, discounts or referral codes.
• Never forget to mention the next action that the users should have taken if they like your services and want to purchase them.

If you cannot do this strategy all alone, there are multiple email companies available to take the Email Marketing Services.

The Final Word: 

So, the list of lead generation strategies does not end here. Last but not least, you can also use some social media, guest post blogging, content optimization, etc., to transform the users into customers.

At the end of the day, business success depends on the right strategic approach. So, always remember these tips:

• You have to try some strategies to figure out which strategies can do wonders for your business. 
• Never be afraid of testing different strategies. Always keep on experimenting with the strategies with some creativity.

Ellocent Labs is known for serving clients across the globe with top-notch result-oriented digital solutions; that’s why our clients are satisfied with our services. We have a team of young and creative-mind professional digital marketers who passionately work on smart and innovative digital solutions that provide the extra mile of effort to the clients. If you are interested to know more about our services, then please visit our website!