How To Write An Effective Call To Action

CTA or Call To Action is a powerful term in the field of digital marketing. If you are running an online business or have a digital presence then you must include a CTA so that your users take the desired action.

When a user visits your website he might not take any action, you as a marketer must trigger him to take the action with the help of CTA buttons.

For example, if you are giving away a free ebook then it mainly depends on how triggering your CTA buttons are. When you have a digital presence, a call to action can be used in numerous places. Below are a few scenarios where it can be made use of:

You can use it on your website to get more email subscribers or push notification subscribers, When you are running an Ad, you can use it there to get more landing page conversions, When you want more conversions may it be anywhere on the internet, you need a CTA

CTA basically tells people what actions to take & how they can take it

Many people think that CTA can only be in the form of a button. But that’s a misconception because a CTA can be a button, hyperlink, anchor link or it can be anything that will trigger users to take an action.

Strategies To Write An Effective Call To Action

Your call to action must be in such a way that it will trigger the user’s emotion. I hope you all know that, emotional marketing does wonders.

Below are few best practices of CTA:

1. Determine what exactly customers need

The foremost thing you need to do is to determine what exactly your users or your prospects are looking for and what they truly need. 

When customers get into your landing page from any of your advertisements online, you need to provide them what they are looking for. 

They might be looking for pricing, maybe they need more information, maybe they want to see a demo video. So you really got to think about it and put yourselves in their shoes and this should be your core to CTA.

2. Have the desired objective

Your CTA should be in such a way that it will align with your context and gaol oriented. 

For example:

If you are running an eCommerce website, you can use CTA’s such as “BUY NOW”, “PURCHASE NOW”, “ORDER NOW” etc

If you want to collect email addresses of visitors by promoting a newsletter, you can use CTA’s such as “DOWNLOAD NOW”, “SUBSCRIBE NOW” etc

If your users need more information, you can make use of CTA’s such as “FILL OUT THE FORM”, “FIND OUT HOW” etc

3. Provoke Emotion And Enthusiasm

As discussed before, targeting one’s emotion works like magic in any field. Create an enthusiastic feeling for your users which will provoke them to click on the CTA button. 

For example, if you are having an eCommerce business or selling any online courses then you can use CTA’s like “Buy now and get 50% off” or “Flash sale ends in 2 hours” etc

4. Keep it short and sweet

Keep it very concise and don’t make it too wordy and keep it short so that it fits on the button.

Make use of keywords of urgency such as Now, Today, Free, Ending soon, etc which will incentivize your users to take action and move faster.

5. Add Directional Cues

Directional cues are nothing but you are giving direction to your users, for example, arrows or pictures pointing towards to make them click on the button.

6. Include Social proofs

You got to add some social proofs nearby your call to action buttons. Social proofs can be like the number of clients/customers you have worked with, your customer reviews or their success stories.

This is necessary because trust will build confidence with your prospects and confidence leads to conversion.

7. Your Ad Copy Must Match Your CTA

Suppose if you are running Facebook ads or Google Ads and when the user clicks on your ad and lands on your landing page they must see exactly what they saw on the advertisement. 

Your ad copy content must be displayed on your landing page as well so that users get what they want. You are spending lots of money on advertisements, so you need to give what you displayed on your Ad copy.

8. A/B Testing

You cannot judge anything whether it’s working or not when you do it for the first time. Try out different types of call to action and analyze which ones give better results and which isn’t.

Try running your ads with 2 different CTA’s in 2 months and check out which one performs better, compare the data, and make use of the one which worked great.

9. Analyze Competitors

After all these tips if you are still struggling, you need to take a look at your competitors.

Analyze your competitors landing pages what CTA’s are they using, how are they using it, research upon it in-depth and take those ideas and implement them on your site.

Effective Call To Action Phrases

Here are a few effective call to action phrases that you can make use of:

• Subscribe Now!
• Yes! I Want The Deal
• Subscribe Now!
• Activate Your Free Trial
• Act Before Its Too Late
• Don’t Miss Out
• Start Your Journey Now!
• You Are Running Out Of Time
• Shop Now
• Install Now
• Join Free For A Month
• Get A Quote
• Experience The Difference
• Start My Free Trial
• Watch Live Demo Etc

Concluding

I bet if you consider all these tips and implement it strategically you’ll see your results in no time. 

Writing an effective call to action comes with practice and AB testing things. After all, at the end of the day, you need conversions and CTA will play a major role in getting those conversions.